Attention Span Research
There has been a tremendous amount of hoopla related to research conducted by Microsoft to measure the attention span of a group of more than 2,000 Canadians. This research was first conducted in the year 2000 and the average attention span was twelve seconds. When the research was conducted again in 2015, the average attention span had fallen to eight seconds. Research shows that the attention span of the average gold fish is nine seconds. How can this be? What implications does it have for the modern learner? What does it mean for today’s learning and development professional?